Hong Kong buyers look for quality properties and quality businesspeople to work with. Know your stuff and you’re far more likely to tap into the lucrative market.
Roger Searl, Founding Partner of Info-nation in Hong Kong, spoke to OPP and passed on his 10 top tips for selling in Hong Kong.
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1. The key Asia Pacific markets are Thailand, Bali, Japan, Australia, China and London. Hong Kong investors are very savvy London investors. The historical link with Britain (the holding of british national overseas BNO passports) with the high chance of family connections in the UK, are key driving factors.
2. Unlike Western consumers, fresh air, food and healthy space etc can often be more important than sun sea and sand. Focus on promoting the things Chinese like to do when travelling – proximity to shops and restaurants may be more important than a private beach…
3. Trophy homes are also important. However this is now a lot more low key, and tends to be displayed far less publicly.
4. Immigration specialists – especially if perceived as independent – can be useful. Chinese HNW individuals often look to secure immigration status in other countries (EU, US) to …read more