It doesn’t matter if you’re a flipper or a landlord, maximizing your profits is what it’s all about. You can be the best expert at what you do but if the people you want to deal with don’t know it, it does you no good.
Think about how marketing works in general. There are those that focus on low-end deals, those that shoot for the middle, and those that go for the high-end. Luxury car dealers don’t target the low-end market. They make a case for why their vehicles are worth the extra cost. You need to do the same thing for your business.
Get Your Message Out
First, understand your target audience. If you rehab houses, your target audience is both motivated sellers and end buyers. You need to get your story out as to why they should do business with you instead of with your competition. You can write the best “I Buy Houses” advert but your competition will be doing the same thing. You can stand out from the crowd by including a link in your advert to a blog or articles that you write. These can be stories about …read more