Idealista.com, also a market leader in Portugal and Italy, will start marketing its properties in China this month after coming to an agreement with Juwai.com. Agents currently listing on idealista will be able to purchase advertising on Juwai.com to enhance their presence in China.
Jesus Encinar, founder and CEO of idealista.com, explained the decision: “Because of our investment visa, Spain is increasingly a gateway to Europe for China’s 643,000 US-dollar millionaires. The number of millionaires in China is growing by 14% each year. Chinese buyers come to Southern Europe because it is both a little exotic to them and also part of the European Community. The quality of life, protected environment and — especially – property prices are very compelling for them.”
Juwai have also recently announced partnerships with RE/MAX Portugal, Australia, and New Zealand, as well as LJ Hooker in Australiasia.