Infographics advising homeowners how to increase property values has won HouseLogic.com, the NAR consumer website, a national US adverting award for best real estate social media campaign
US consumer property website, HouseLogic, run by the National Association of Realtors (NAR), has won a national real estate online advertising award for its social media campaigns and infographics.
HouseLogic.com won the 2014 Best Real Estate Social Media Campaign Award in the Internet Advertising Competition (IAC), from the Web Marketing Association, for developing original infographics telling homeowners how they can increase the value of their property.
The infographics were uploaded onto the HouseLogic website and shared via Facebook, Twitter, Pinterest and other social media platforms. They were produced in partnership with agency Meredith Xcelerated Marketing (MXM) Social and were praised for creating educational, share-worthy original graphics to inspire online conversations among homeowners.
Pamela Geurds Kabati, NAR Senior Vice President of Communications, says it is thrilled to receive the award. “NAR launched HouseLogic to connect online with homeowners, and we always knew that its success depended on our ability to engage with consumers through social media. This award proves we’ve done it well. We are constantly looking for new and creative ways to interact with homeowners across all …read more