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Online estate agent introduces viewing-by-text system

Posted by: In: Real Estate 30 Oct 2014 Comments: 0 Tags: , , , , , , , , , , ,

The automated message service books in viewing appointments for sellers and buyers. The system recognises requests and auto-generates text messages with virtually no human interaction whatsoever, yet still retaining the privacy of each party.

Hatched co-founder and managing director, Adam Day, explains: “The automated text messaging system for viewings is a first in estate agency in the UK, and perhaps in the world. I’ve certainly never come across anything like it. There are lots of agents who send out text messages to confirm a viewing but that’s easy; we have been doing the same for four years. We’re always looking to push the boundaries however, and this is an obvious next step.”

Once the viewing is added to Hatched’s bespoke software system, it generates and sends a text to the client with a list of times that the potential buyer would like to view. The vendor then replies to the text with their preferred time, which then automatically creates a text message to the potential buyer, asking them to confirm with a simple ‘Yes’, or ‘No’. Once the viewing time is confirmed, one last text is generated and sent to all parties to confirm the appointment.

Hatched says they have made the buying and selling process more efficient, reducing the need to chase potential buyers by 50 per cent because they “just reply ‘Yes’ and turn up to the property”.

UK, Industry Issues

Source: The Movechannel


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