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Rightmove property website sees Grand National ‘blip’

Posted by: In: Real Estate 10 Apr 2014 Comments: 0 Tags: ,

As punters turned their attention to the Grand National, the world’s most famous horse race, visits to the Rightmove property website dipped by up to 15%

It’s a safe bet that high-profile sporting events – like the Grand National – can temporarily distract online property buyers from searching for their dream home.

The UK’s leading UK property website Rightmove http://www.rightmove.co.uk/, found that visits via computers dropped by 15% and from mobile devices by 12% as Pineau De Re won the famous Aintree horse race last weekend, which was surrounded by controversy.

By 4.45pm, traffic at the site, which includes overseas property listings and information, was back to normal levels, perhaps with a lucky few checking out what overseas property they could afford to buy with their winnings

Despite the distraction of the world’s most famous horse race, Rightmove still attracted two million visits throughout Saturday by people searching for their dream home.

Matthew James, Head of Communications at Rightmove, says, “This isn’t the first time that we’ve seen a stand-out sporting event hit our traffic. It happened last year when Andy Murray served for Wimbledon glory and in 2012 when we picked up three dips on Super Saturday which tallied perfectly with Greg Rutherford, Jess …read more

Source: OPP



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