Online estate agnencies have enjoyed a boost in traffic thanks to Sarah Beeny’s new TV show, How to Sell Your Home.
The Channel 4 series, which follows homeowners as they attempt to sell online rather than through a traditional estate agent, has reinforced the perceived divide between high street firms and digital-based agency services. Indeed, Agents’ Mutual has controversially banned online agencies from advertising on its upcoming portal, On the Market.
Now, though, there is another factor that differentiates online and high street agents: web traffic. In the hours following the show’s broadcast, online agencies have reported a bounce in visitors, as viewers seek out new ways to sell their home.
Sarah Beeny’s programme airs on Channel 4 on Monday evenings.
“Traffic was up 39.5 per cent on October 20 and 21 against the same period the previous week,” Russell Quirk, chief executive of eMoov, told Estate Agent Today. “Our busiest period of the month was the 24 hours between 8.30pm last Monday and 8.30pm Tuesday.!
Hatched has also reported a 680 per cent increase in traffic compared to the previous Monday at the same time, while HouseSimple said its traffic on 20th October – the date of the first episode’s broadcast – doubled within an hour of the transmission.
Source: The Movechannel