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Selling ‘glamorous’ Britain

Posted by: In: Real Estate 26 Mar 2014 Comments: 0 Tags: ,

When it comes to the finding a home for the global UHNWI, the touch of glamour can seal the deal

The Times (London) this week listed its choice of the 30 most glamorous places in Britain. The report is protected by a paywall, but the full list is below.

The potential for selling British glamour to the overseas market appears to be enormous. Earlier this month, the Knight Frank Wealth Report said that 15% of the world’s Ultra High Net Worth Individuals (UHNWI) want to move their country of residence and Great Britain is their top choice. In practice, says OPP’s Commercial Director in China, Sophia Liu, that means London: “For Chinese buyers it is Mayfair, Chelsea, Knightsbridge, all the way; big, impressive buildings in central locations such as One Hyde Park.”

For Russian buyers too, glamour is vital, says Carlo Walther, COO of Russian portal www.idinaidi.ru: “When buying in London, wealthy Russians continue to be drawn to Prime Central London locations almost exclusively. Most popular areas with the wealthy elite are Chelsea, Knightsbridge, Belgravia, Notting Hill and Hampstead, these are seen as being the most exclusive locations to own property, but the steep capital appreciation …read more

Source: OPP



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