The boss of the My-French-House.com website says overseas property businesses should spend at least 30-minutes a day posting to top social media site Twitter and others, but they have to be consistent and provide regular updates
Regular posting on top social media sites is a must for international property businesses, says a top French online specialist.
Businesses need to spend at least half an hour a day – and preferably considerably more – posting properties, data, comments and updates on popular sites – with the most important being the micro-blogging site, Twitter, says Patrick Joseph, owner of the My-French-House.com website.
My-French-House.com helps hundreds of people find their dream holiday home or buy-to-let property throughout France every year and has around 3,500 properties listed.
Mr Joseph tells OPP Connect, “We keep in-touch with many of the people who buy their property through us. Our buy-to-let clients are conscious about the broadband speed available when looking at property as, as they inform us, we need to be able to engage with prospective clients online through not just our website but also socially.
“It has got to be part of a strategy. There is no question about it. There are so many different platforms, especially when it comes to property, but you have to do Twitter.
“Then you need to post images on Pinterest or Instragram – the chances are you will have to make a choice – then there is LinkedIn and Facebook. Try to post three or four articles, properties or images.”
One up-to-date example that Mr Joseph tweeted about today (Thursday) is that the pound reached a ‘benchmark’ rate of more than 1.28 against the euro.
“There are things you need to do and things you want to do. You can easily spend a couple of hours doing it, so you have to be sensible. But you cannot ask anybody to post anything. You have to be consistent.
“As a serious player in the field you need to do it. It is time-consuming, but it is worthwhile. It generates interest. It is a must-have,” says English-born Mr Joseph, who has spent two-thirds of his life living and working in various parts of France and is fully bilingual.
“The later you leave it, the more difficult it becomes to catch up with the competition. It can also be a steep learning curve. But my tip is just to focus on the main sites and the important ones, like Twitter.”
Most of the site’s business comes from the UK – due to its proximity with France and close ties – but My-French-House.com has demand from investors around the world.
The independent limited company, which was founded in 2004, produces a weekly ‘Le Frog Blog’.
Maria and Andy Richardson own two holiday lets in Brittany and say the secret to their success is through social media.
Maria Richardson explains, “I originally thought that Twitter was for Twits and Facebook for keeping in touch with family and friends. I since have discovered that this is simply not the case. Nowadays, most of our bookings come via Twitter.
“I think my success with Twitter is the personal interaction between myself and potential guests. I tweet about our holiday cottages and also about our local area, in particular things that I think that are distinct to Finistere, our Department in France.”
By Adrian Bishop, Editor, OPP Connect